# Conversation AI & Voice AI

Source: https://marketplace.gohighlevel.com/docs/v3/marketplace-modules/ConversationsAIandVoiceAI

We are thrilled to announce a game-changing feature: the ability to sell Conversation AI & Voice AI templates in the App Marketplace! This exciting release empowers agencies to monetize their expertise by offering Conversation AI & Voice AI templates to other agencies, while also simplifying app creation for Conversation AI & Voice AI templates creators.

In this help document we will help you with the steps that you need to take to get started.

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## Watch Demo

## Prerequisites
- A **HighLevel Agency** account.
If you do not have a HighLevel agency account, you can create one by signing up on [Marketplace Portal](https://marketplace.gohighlevel.com). Once logged in, head to the **Testing** tab to create a sandbox account.

- **Role:** If you're using an existing HighLevel account, you must be an **Agency Owner or Admin** to create Marketplace listings.
- **Developer Portal:** You must be signed in to (marketplace.gohighlevel.com) for listing the agent on the marketplace.
- A clear **use case** (e.g., lead qualification, appointment booking, call routing, support triage).

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## Step 1 — Design your agent
- **Define the job-to-be-done.** “Who does this agent help, and how do we measure success?”
- **Map the interaction.** Draft happy path + recovery paths (fallback, transfer to human, re-ask, escalate).
- **List required assets.** Workflows, calendars, custom fields/values, tags, custom fields, etc.
- **Guardrails & tone.** Style, compliance boundaries, PII handling, and off-topic responses.

**Pro tip:** Draft 6–10 **suggested questions** you’ll later add to the Marketplace listing so buyers can try-before-install (for chat agents).

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## Step 2 — Build in HighLevel
Choose your channel and configure essentials:

### [Creating Conversation AI Agents (chat & messaging)](https://help.gohighlevel.com/support/solutions/articles/155000001335-conversation-ai-bot-explained)

### [Creating Voice AI Agents (phone)](https://help.gohighlevel.com/support/solutions/articles/155000004107-creating-voice-ai-agents)
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> **New to prompt writing?** Check out [Prompting 101](https://learnprompting.org/) for tips on crafting effective prompts.
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## Step 3 — Test like a buyer
- **Conversation AI:** Run end‑to‑end chats with your suggested questions. Verify outputs, field mapping, workflow triggers, and error messages.
- **Voice AI:** Place **test calls** from multiple devices; review call history (transcript, audio, summary), tune prompts, and confirm transfers/appointments.
- **Edge cases:** no‑show calendars, invalid emails, multi‑turn clarifications, rate limits.

**Go/No‑Go checklist**
- [ ] Agent completes the core task unaided 3× in a row
- [ ] Recovery paths work (re-ask, escalate, or handoff)
- [ ] Workflows, calendars, and custom fields update correctly
- [ ] Clear user feedback on failures + safe fallbacks

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## Step 4 — Package as a Template and Sell on Marketplace
- Convert your single agent **or** multi‑agent team into a reusable template.
- In **Conversation AI** or **Voice AI**, choose your agent/template and select **Sell this Template/Agent on Marketplace**.
- You’ll be redirected to the **Developer Portal** with a special link representing your package.
- To update an existing listing later, copy the new Marketplace link from the agent and update it in the Developer Portal.
- Ensure the template includes its **underlying assets** (workflows, calendars, custom fields/values, etc.).
- **Do not** include restricted assets from IP‑protected snapshots.

**Cataloging guidance**
- **Title:** Clear outcome + audience. *Example:* “Dental Lead Qualifier & Scheduler (Chat + Voice)”
- Fill **Use cases**, **Agent description**, **Available actions** (workflows, appointments, transfers, etc.).
- Add **Suggested questions** buyers can try in the Marketplace preview (for chat agents).
- Review non‑editable **channels** (SMS, email, Instagram, calls) and confirm accuracy.

## Step 5 — Complete **App Details** in the Developer Portal
**Listing polish tips**
- Navigate to Profile > App Profile page to catalog your agent effectively.
- Lead with the outcome and who benefits.
- Show videos/screenshots/gifs of the agent in action + first‑run checklist.

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## Step 6 — Finalize & Submit for review
- Complete **Basic Info**, **App Profile**, **Pricing**, and **Support** sections.
- Submit for **Marketplace review**. Once approved, your listing goes live.

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